Adidas Vibe
(Brief)-Create a campaign that reflect your city's local identity (Idea/ Execution)- Adidas Vibe: A shoe campaign that reflects Atlanta's vibe and local identity through the use of graffiti and street art as the visual language created by local Atlanta artist. The overall idea is to raise awareness about artistic self-expression through the medium of footwear in combination with street art to achieve an impression on local consumers. The goal of the campaign is to showcase local identity and bring people of a city together through something that defines that city as unique. The Adidas Vibe campaign is all about personality,self-expression, and supporting local communities while also increasing the brand awareness of Adidas Originals. The campaign will be a launchpad for a new social engagement app, a micro-site (to highlight the events and debut the Adidas vibe collaboration and accompanying design), interactive promotional media, and a new storefront exterior for the Adidas Lenox Mall location.