King of Pops Nation
(Brief)-Create a gamification /branded experience for a product using a myth or fairy tale. (Product- King Of Pops) (Myth- King Midas Golden Touch) (Idea/Experience)- King Of Pops will attach a Porta-pop (popsicle stand) to one of their trucks and travel randomly around the country to reveal a new flavor that best represents the state they’re in using the hashtag #crownme. The KOP truck will travel to multiple cities in each state based on votes and by the end of the tour KOP will create a popsicle based on their experience traveling America named “The Merica Pop.” (Gamification)- Through the app users can vote for the next state they would like the Porta-pop to visit. Flavor submission will be taken from natives within that state that best represents their state as a whole. After narrowing the list to a single entrée, a popsicle will be made of the flavor. On the app users can track where the stand in going ,see live action voting from state to state, and also watch a live stream of the event from their phone. Individuals can share the app on social media using the hashtag #crownme to receive free entry to the event in their city. The app will intrinsically motivate the user to vote and engage in experiencing their state as a popsicle.